Plastic Surgery

PPC Management

Paid Ads for Plastic Surgeons Designed to Increase Consult Requests

Pay-per-click (PPC) advertising helps plastic surgeons appear at the top of Google when potential patients are actively searching for procedures in their area. If your goal is to increase consultation requests, boost visibility for high-value procedures, or improve results from your current ad spend, PPC can support those objectives.

Why PPC Matters for

Plastic Surgeons

Plastic surgery patients often search with clear intent. Queries like:

  • “rhinoplasty surgeon near me”

  • “breast augmentation cost [city]”

  • “best facelift surgeon in [city]”

  • “tummy tuck consultation near me”

These searches suggest someone is researching their options and may be ready to schedule a consult soon.

PPC places your practice above organic results, increasing the likelihood that these searches lead to clicks, form submissions, and calls.

PPC can help your practice:

  • Appear at the top of Google for targeted procedures

  • Generate inquiries from patients who are ready to act

  • Increase visibility in competitive local markets

  • Support specific growth goals, such as focusing on certain procedures

  • Drive consistent lead flow alongside SEO

Our Plastic Surgery PPC Services

We manage PPC campaigns designed specifically for plastic surgeons, cosmetic surgeons, and aesthetic practices.

  • We build campaigns that focus on the most relevant and valuable keywords for your practice.

    This includes:

    • Keyword research for procedure-specific searches

    • Ad group structure aligned with your services

    • Ad copy tailored to how patients search

    • Location and radius targeting around your service areas

    • Call extensions, sitelinks, and other ad enhancements

    Our goal is to help your ads appear when patients are actively researching procedures.

  • Many plastic surgery practices see the best results when campaigns are organized by procedure category, such as:

    • Rhinoplasty

    • Facelift

    • Eyelid surgery

    • Breast augmentation

    • Breast lift

    • Liposuction

    • Tummy tuck

    • Mommy makeover

    • Brazilian Butt Lift

    • Non-surgical treatments

    This allows for more accurate ad targeting and helps allocate budget where it matters most.

  • The performance of PPC campaigns is influenced by the quality of the landing page experience.

    As part of PPC management, we:

    • Review the landing page for clarity and relevance

    • Identify opportunities to align page content with the ad intent

    • Confirm that the page supports users on mobile devices

    • Recommend improvements to forms, CTAs, and structure

    These steps can help support stronger campaign performance.

  • To support local lead generation, we configure:

    • City-level or radius-based targeting

    • Location exclusions

    • Local keywords

    • Location extensions

    • Ads timed to your office hours, if needed

    This ensures ads appear primarily to users in your service area.

  • We monitor campaigns over time and adjust based on what supports performance.

    This may include:

    • Updating keywords

    • Adjusting bids

    • Refining ad copy

    • Testing new variations

    • Reviewing landing page recommendations

    Regular adjustments can help the campaign stay aligned with your practice goals.

  • Understanding how users interact with the practice’s website is essential.

    We can assist with:

    • Tracking calls from ads

    • Form submissions

    • Click-to-call actions on mobile

    • Button clicks

    • Other measurable signals

    Tracking gives you visibility into how your ads contribute to inquiries.

Who Plastic Surgery PPC Is For

This service may be helpful if you:

  • Want to increase consultation requests

  • Are launching new services or want to promote specific procedures

  • Operate in a competitive market

  • Want predictable lead flow

  • Want support refining ads, keywords, and landing pages

PPC is flexible and can be tailored to your practice’s goals.

Learn More

Frequently Asked Questions About Plastic Surgery PPC

  • Once ads are approved by Google, they can begin generating impressions and clicks relatively quickly. Timelines vary depending on budget, competition, and targeting.

  • A dedicated landing page is not required, but can help improve relevance and user experience.

  • Yes, PPC can be structured to focus on specific procedures such as rhinoplasty, breast augmentation, or mommy makeovers.

  • Yes, PPC can be run alongside your current site, and we can advise on improvements that may support performance.

Ready to Discuss PPC for Your Practice?

If you’re a plastic surgeon looking to increase visibility for key procedures and attract more patient inquiries,
we’d be glad to learn more about your goals.

Here’s what happens next:

  1. Fill out a short form about your practice

  2. We review your website and market

  3. You receive a call to discuss opportunities

Request a PPC Consultation